Craftbit Pro aims to swiftly introduce its design-as-a-service subscription to the market for a trial run while upholding its brand integrity. The project entails creating a single landing page integrated with Typeform to drive lead generation.
Managing a design team operating at full capacity while striving for top-notch designs can be frustrating. Add sudden ad-hoc requests, and the team's projects begin to crumble, impacting team morale significantly.
In the initial phase of this project, diverse sources such as Dribbble, Godly Website, Muzli, and more, were delved to compile a series of mood boards to spark inspiration. These landing pages, serving as my muse, shared commonalities in wireframes, strategically crafted to guarantee a seamless flow that encourages visitor conversion into potential leads. Aligning with the best practices observed across these platforms, my aim was to create a user journey that not only captivates but also effectively engages visitors toward a conversion path.
Once the wireframes were done, it was time to work on the UI design. This step was all about adding colours, creating cool animation assets, like Lottie, to jazz up the whole landing site. Different designs were crafted to compare to pick the best one that nailed the ideal vibe I wanted. It wasn't just about looking good; it was about making sure it felt right and represented the brand perfectly.
Framer was the chosen choice to build this landing site. Once the site was up and running, we linked interactions and Typeform together to gather leads. Additionally, we integrated Calendly to make it easy for potential leads to book appointments based on their availability.
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