Uncovering Client Goals: A Journey through Web Audits and Discovery Consultations.

At the start of this project, the primary focus was on understanding the needs and current situation of the client. This involved a thorough examination of her existing portfolio and identifying areas for improvement. By asking her several targeted questions, we were able to gain a deeper insight into her goals and aspirations, which helped us to identify the underlying problem. From there, clear objectives and success metrics were established to guide our efforts and ensure that we remained focused on achieving the desired outcome.

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Uncovering the Creative Direction: A Story

Once the underlying problems and objectives were identified, research was carried out to understand how various creative portfolio were designed in the market. By categorising them based on their unique creative direction, a few concepts were selectively compiled to not only draw inspirations from but also analyse how they communicate with their clients. This was crucial in helping me understand the key elements that contribute to a successful portfolio and how I could apply these principles to create a unique and impactful portfolio for my client.

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Crafting a Compelling Portfolio Design: A Narrative-Driven Design Approach

Once the portfolio narrative was agreed upon with the client, the next step was to create simple wireframes and a UI styling guide to begin the UI design process. In order to gather web assets and content, Figma was used as a platform. High fidelity UI was then designed with interactive element notes to explain the look and feel of the front-end development on WebFlow.

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Bringing Designs to Life: From Static to Interactive with WebFlow

A global style guide was set up on WebFlow before building the website to develop the designs. The development process started with the laptop dimensions of 1440px and extended to the mobile screen of 390px, ensuring its responsiveness and accuracy to the designs.

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